Operating layers that let your people do what only people can do.
Astranova builds AI operating layers for DMCs and CVBs — software that sits on top of your existing tech stack and uses Claude as the primary orchestrator. Your systems stay. What changes is who does the assembly work.
- 4–6 hrs → <30 min
- Proposal turnaround
- $60K–$85K
- Manual ops, automated
- Featured in Forbes
- March 2026
Founded by Nitin Sachdeva · Featured in Forbes · Immediate Past President, SITE Global
01 — Positioning
The rare combination.
The problem
DMCs and CVBs hire developers who don't understand the business. They hire consultants who can't build. The work moves slowly because every conversation starts with educating someone on how MICE actually operates.
Astranova
Astranova is founded and led by an operator who runs a global MICE business daily and architects AI systems weekly. The conversation starts further along. The technology fits the way the industry actually works.
Featured in Forbes — March 2026
“The conference and events industry is a goldmine for this kind of automation. High-value transactions, repetitive back-end ops, relationship-driven sales.”
- $60K–$85K
- Manual operations, now automated
- 4–6 hrs → <30 min
- Team workflows, compressed
02 — Capabilities
What we build.
Operating Layers
Software that sits on top of your existing integrated tech stack. Claude orchestrates the work — CRM updates, cost sheet generation, proposal assembly, supplier outreach, vendor management — all running 80% AI, 20% human review.
Vibe-Coded Systems
Complete custom-built operating systems replacing legacy software, vendor stacks, and manual processes. Built in days and weeks, not months and quarters. Full ownership of the codebase — no vendor lock-in.
Process Orchestration
Multi-agent workflows that mimic how the best operators in the industry actually work — interviewed bottoms-up from the people doing the job, encoded as skills the orchestrator executes.
03 — Selected Work
Case studies.
CVB — Featured in Forbes, March 2026
The operating system that replaced a legacy vendor stack.
A vibe-coded operating system built on Claude that replaced legacy software at a major convention bureau. Multi-agent RFP-to-proposal pipeline compresses 4–6 hour team workflows into under 30 minutes, replacing $60K–$85K of annual manual operations. Featured in Forbes as an example of vibe-coded enterprise operations.
DMCs — Europe, Middle East, Asia
Proposal & cost sheet operating layer.
A multi-agent system that reads RFPs, updates CRM, generates cost sheets, drafts supplier availability emails, and assembles branded PowerPoint proposals. 80% AI execution, 20% human review. Running across multiple DMC clients — turning multi-day proposal cycles into multi-hour ones.
DMCs — Four active retainer mandates
Fractional AI Officer engagements.
Astranova serves as Fractional AI Officer to four DMCs. We define technology strategy, lead implementation, and provide ongoing operational AI advisory. Engagements span proposal automation, lead generation, vendor management, and process orchestration — with hotline access and monthly strategic cadence.
Canada's largest event management company
Enterprise AI training & CRM adoption.
Delivered an AI training programme for the leadership and operations team of one of Canada's largest event management companies. Advised on AI-powered CRM adoption strategy and supported the internal rollout — bridging strategic AI consulting and hands-on implementation support.
04 — Founder
Nitin Sachdeva.
Founder, Astranova. Featured in Forbes. Immediate Past President, SITE Global.
Twenty years operating inside the global MICE industry. The last five building AI systems for it. Featured in Forbes (March 2026) for building the AI operating layer that replaced $60K–$85K of annual manual operations at a major convention bureau.
Beyond Astranova, Nitin serves as Managing Director India for HelmsBriscoe (global hotel sourcing and MICE procurement), CEO of Venture Marketing (destination representation for Indian outbound MICE), and Director India for the Thailand Convention & Exhibition Bureau. He is Immediate Past President of SITE Global, having led 3,000+ professionals across 90 countries.
Regular speaker and trainer on AI implementation for the MICE industry — training 2,000+ incentive travel professionals in person across Las Vegas, New York, Toronto, Frankfurt, Istanbul, Abu Dhabi, Sydney, Melbourne, Adelaide, Costa Rica, Panama, Jamaica, Zimbabwe, and India through SITE Global education.
Industry Credentials
- CITP — Certified Incentive Travel Professional, SITE Global
- DES — Digital Event Strategist, PCMA
- Featured in Forbes — March 2026
AI & Technical Credentials
- Diamond-level Vibe Coder — credentialed by Lovable
- Certified Claude Code Specialist
- Certified OpenAI Specialist
Built With — Technology Partners
The tools we build with. And the platforms we integrate.
We work with the best tools in the AI stack. We are not tied to any of them.
05 — Technical Range
Agent-agnostic architecture. Right tool for the job.
We build with the right tool for the work — not the only one we know. Our current working stack includes Claude (primary orchestrator), Claude Code (engineering and agentic execution), Codex from OpenAI (experimentation and benchmarking), and Lovable (rapid prototyping). We deploy voice agents on Vapi and ElevenLabs, and rely on NVIDIA for high-throughput inference workloads.
For enterprise integration, we work across both major productivity platforms — Microsoft 365 via Graph API and Google Workspace via native APIs. Automation workflows are built using n8n, Make.com, and Zapier depending on the client's existing stack.
We also operate proprietary multi-agent frameworks — OpenClaw and Hermes — running live inside our own organisations to deploy outreach, lead generation, research, and content agents at scale.
Operating layers are designed to be agent-agnostic at the orchestration level. If a better orchestrator emerges, the underlying skills and process logic transfer cleanly — protecting the client's investment and avoiding lock-in to any single AI provider.
06 — Security & Data
Your data stays yours.
An AI operating layer doesn't ask you to hand your data to a new platform. It runs inside the systems, permissions, and controls you already have.
Inside your environment
Operating layers run on top of your existing, permissioned systems. The AI works where your data already lives — we don't copy it into a separate platform.
Not training data
We build on our AI providers' business and API terms, under which your data is not used to train their models. Each workflow is scoped to the least data it needs.
Governed, not autonomous
The AI proposes; a person signs off before anything commits to a system of record or reaches a client. Every workflow is an explicit, versioned skill you own and can inspect — not a black-box model call.
Human oversight, under contract
Every workflow keeps a person in the loop, and every engagement runs under confidentiality. Data-processing agreements are available on request.
07 — Products
We eat our own cooking.
We ship products of our own — used inside our own organisation daily. Both serve the MICE industry directly.
Ureach.ai
AI-powered B2B outreach platform. Automates LinkedIn relationship building at scale — connection requests, follow-ups, engagement, lead qualification. Used by 2,000+ customers globally, with 125+ from the MICE industry alone.
Scanlead.ai
Business card and badge scanning for MICE events. Scan a card — the system extracts contact details, updates your CRM, and triggers a personalised follow-up email in seconds. Solves the trade-show data capture problem that costs the industry millions in lost leads each year.
08 — Models of Collaboration
Three ways to engage.
Fractional AI Officer
Retainer engagement. Strategy and execution paired. Hotline access throughout. The model most current DMC clients use.
Project-Based Build
A defined operating layer for a specific use case. Scoped, priced, and delivered against milestones. Suitable for organisations validating the approach before deeper engagement.
Strategic Advisory
When internal or external developers are doing the build, we provide MICE business expertise and AI architecture guidance — accelerating delivery and preventing costly rework.
Get in Touch
Start with a conversation.
Astranova works with a small number of DMCs, CVBs, and MICE enterprises at any given time. If you're exploring whether AI operating layers fit your organisation, connect with Nitin directly.